Framed as a limited-time contest, a single LinkedIn post called for a Squid Game Expert, transforming a platform built for résumés into the first round of the game.

Fans were directed to Tudum to complete a Squid Game Quiz, testing their knowledge of the series and its world. Those who achieved a qualifying score moved to the next round.

Fans didn’t just enter, they commented, shared, and engaged, turning a professional feed into a live fandom moment. From the qualified entrants, one winner was selected at random and flown to New York City to become a Pink Guard for a day, step inside the Squid Game Experience, and attend the Squid Game Season 3 premiere.